This action allows you to send custom events to Segment. Please connect Autopilot as a Segment Destination before using it.
Note that for email activities you can send these to Segment automatically by enabling Autopilot as a Segment Source.
How to Send a Segment Event From Autopilot
1. Add a trigger to your Journey and connect it to the Send Event action. Give the event a memorable name:
2. You can also send properties with the event. Property values can use variables from any contact field using "--" before a variable and after the variable:
How Segment Events Sent From Autopilot Handle Identify
When you send an event from Autopilot we will send an Identify along with the event:
If you wish to pass other custom information we recommend you do this via the event's properties as demonstrated above.