The Check Email Status condition allows you to check whether a contact has interacted with a specific email before they move to the next step.
The following outcomes are available:
- has opened;
- has not opened;
- has clicked;
- has not clicked;
- has been sent; and
- has not been sent.
Note: for the purposes of "has clicked" and "has not clicked", this means any link in the email (except for the unsubscribe link). If you'd like to take action based on a click on a specific link, check out the Send your contacts a follow up email after they click a specific call to action in an email guide in the Guide Book.
Let's take a look at an example. Imagine you are sending a lead nurture email, and want to send a different email based on whether the lead opens it or not. You would do the following:
As shown above, remember to allow contacts an opportunity to take the action (e.g. opening the email) by using the Add Delay action before using the Check Email Status condition.