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Email deliverability and performance FAQ

What does Autopilot do to ensure email deliverability is high?

Autopilot has partnered with Sendgrid, the market leader in email deliverability, to ensure that your email reaches the inbox. Here's some of the steps Autopilot and Sendgrid take to ensure your mail lands in the inbox:

  • We have specialists constantly monitoring our infrastructure and IP addresses to ensure the best possible deliverability rates.
  • We have relationships with major ISPs to ensure that if there's ever any issues we can work together to resolve them quickly. 
  • We don't allow bad senders on Autopilot. Learn more in our Acceptable Use Policy. This ensures better deliverability for everyone because only legitimate mail is sent via Autopilot.

What steps can I take to ensure my email deliverability is high?

We recommend following these steps to ensure your email deliverability is high:

  1. Ensure that you are complying with our Acceptable Use Policy; most importantly, only send to recipients who have opted in to receive email from you. 
  2. Setup a custom email domain so your email comes from a domain name that your recipients are used to receiving email from. 
  3. Become a paying subscriber; when you do, you'll be put into a different IP pool to trial users. You can also request a custom IP by contacting our support team, however please note that they are only available to users on the 25,000 contact plan or higher.
  4. Personalize your emails. For example, consider using a contact's name in the subject line to increase engagement.

For other practical tips on ensuring your email deliverability is high, see our blog post on this topic. We've also written about ways to increase your click-through rate and open rate.

What kind of performance can I expect on Autopilot?

There are many variables which make a general answer to this question difficult. We do everything we can on our end to ensure our email deliverability and performance is high, but ultimately it's a team effort. You should always ensure that you are sending quality, relevant content to people who have opted in to receive it from you. 

However, we thought the best way to answer this question would be to share the metrics of some of our customers that agreed to make their metrics public. As you will see below, Autopilot users consistently outperform industry averages.

Featured Case Study: LiveChat

LiveChat is killing it with customer journey marketing. Since adopting Autopilot, the company has seen:

  • open rates as high as 75% on lead generation emails;
  • an increase in overall click rates of 360%; and
  • an increase in reply rates from 1% to 21%.

Read the full case study and watch the webinar with LiveChat here.

Case Study: Hint Health

About

Hint Health is a membership management and billing platform for direct care, direct primary care, and concierge medicine providers. 

Performance and Usage

Hint Health sends thousands of emails per month using Autopilot including newsletters and behavior-based emails. Their average open rate is 49.6% and their average click-through rate is 17%

Analysis

Outperformed the health industry's average open rate of 23.4% and click-through rate of 3.1%. 

Case Study: Accelo

About

Accelo is cloud-based software to manage all your client work in one place, making your business more profitable and you less stressed.

Performance and Usage

Accelo sends tens of thousands emails per month including lead nurturing emails and behavior-based emails. Their average open rate is 39.7% and their average click-through rate is 3.2%

Analysis

Outperformed the software industry's average open rate of 22.5% and click-through rate of 2.7%. 

Case Study: Narrative

About

Narrative is a wearable camera that captures moments that matter.

Performance and Usage

Narrative sends thousands of emails per month including lead nurturing emails and behavior-based emails. Their average open rate is 57.3% and their average click-through rate is 8.4%

Analysis

Outperformed the computers and electronics industry's average open rate of 21.7% and click-through rate of 2.6%. 

Case Study: Draper University

About

Draper University is Silicon Valley's top entrepreneurship program and accelerator founded by Tim Draper.

Performance and Usage

Draper University sends thousands of emails per month including newsletters, re-engagement emails and event invitations. Their average open rate is 47% and their average click-through rate is 7.25%

Analysis

Outperformed the education and training industry's average open rate of 22.7% and click-through rate of 3%.

Case Study: ShaleCast

About

ShaleCast is transforming oil and gas mineral rights ownership for the millions of mineral owners created by the US shale boom. Its technology forecasts royalty income, prices, and production for the next 15 years to help mineral owners visualize the future of their oil and gas assets.

Performance and Usage

ShaleCast sends thousands of emails per month including customer on-boarding emails, customer updates and webinar invitations. Their average open rate is 59.5% and their average click-through rate is 29.9%

Analysis

Outperformed the software industry's average open rate of 21.56% and click-through rate of 2.40%.

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