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What is transactional email?

We use a very simple definition for what makes an email "transactional". We consider it to be any kind of email you'd be happy with a user receiving more than once.

Examples include:

  • order confirmations;
  • purchase receipts;
  • account updates;
  • system messages;
  • form submission confirmations; and
  • cart abandonment emails.

Learn how to make an email transactional here.

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